This session will include an introduction to Search Engine Marketing. It will cover the fundamentals of Search Engine Optimization and introduce Web Analytics and Key Performance Indicators.

Andrew Hazen, a serial entrepreneur, has been developing and branding successful businesses for more than fifteen years. He has extensive knowledge and experience in all Internet marketing matters, website optimization and social media marketing. From domain name procurement to keyword selection and forming strategic partnerships, Andrew creates strategies and techniques to get websites noticed by targeted audiences and major Internet search engines and social networks. Andrew serves as a keynote speaker at Internet marketing and entrepreneur seminars and authors many published articles for varying trade magazines and marketing newsletters. In 2008 Andrew’s book: Search Engine Optimization: Plain & Simple was published and he has been recognized as a leading search engine marketing expert on the A&E Biography Channel and Fox Business. In 2007 and 2008 Prime Visibility was named to the Inc list of fastest growing companies in the U.S. and Prime Visibility was acquired by the PV Media Group. Andrew Hazen has a B.A. from the State University of New York College at Oswego and a J.D. from Thomas M. Cooley Law School.

Andrew was interviewed recently on Fox News, you can watch the interview on his company’s website: primevisibility.com